Brand names fall into three fundamental categories: descriptive, suggestive, and empty vessel. Another well-known brand with many different international names is Lay's (of potato chip fame). The challenge with invented brand names, though, is that they have no inherent meaning when first invented. They guide you, and help you determine the kind of story you want to tell. For more information, check out our privacy policy. Additionally, there are many names to describe the state of being under the influence of the substance. We're committed to your privacy. Puns, phrases, compound words, alliteration, onomatopoeia, intentional misspellings, and foreign words are all styles of this popular naming type. Recently company is the General Electric I was were shifted to acronym brand names like GE or GM of General Motors. We always say that a great name can never make a lousy company better, but a great company can make even the worst name seem genius. In India, you'd ask for Galaxy if you wanted some Dove chocolate. Invented names are etymological fabrications that are nothing if not distinctive. In what follows, we take a look at the pros and cons of each of these types of brand names, as well as some important things to keep in mind in any naming or renaming project. Naming (and renaming) is an arduous process but one that is well worth it when done right. That’s why it’s so important to define expectations at the outset of a naming project. And anything that makes the often-arduous task of finding the perfect name smoother will come as welcome relief if you have a naming project in your future. Fashion Brands on Stylight: Discover new labels that match your style! While functional and utilitarian, descriptive names leave little room for creativity or interpretation. KFC’s diversion to acronymic naming type allowed the brand to temporarily disassociate itself from the consumer backlash against trans fats. A brand functions through associations that communicate different types of characteristics. Free and premium plans, Content management system software. Here's a hypothesis: There are essentially nine different types of brands and you can jumpstart the development of your brand strategy by identifying the one that's right for you. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. Editor’s Note: This post was originally published in October 2015 and has been updated with additional insights. Names, after all, do not exist in a vacuum. Brand Twins: Shared Brand Names for Different Products. If you have multiple products or services, the types of names you choose for those offerings will also help define your brand architecture. Misspelled or Tweaked Names. Whether for reasons of heritage or hubris, there will always be brands named for the people who started them. List of anamorphic format trade names; List of automotive fuel brands; List of bottle types, brands and companies; British Rail brand names; List of car audio manufacturers and brands The Harvard Law Review did a study recently titled Are We Running Out of Trademarks? You may unsubscribe from these communications at any time. Our team of industry experts have a knack for building authentic, irresistable brand experiences. It is seen that as a rule, acronyms are usually hard to remember for audiences and even harder to trademark attorneys. Maybe two if you’re lucky. It’s often best left in the capable hands of a branding expert. 400 devices. Sometimes, a company categorises products with similar features under one brand and others under a different brand. Examples of the geographical naming type include: Naming or renaming your brand after its home region obviously has inherent limitations. Amazon. Finding a brand name is a very time-consuming task. So, this means that store name ideas will be essential to the marketing campaigns and strategies. While many brands are simply named after their founders, others have more interesting origins. 157 devices. A grasp of naming typology is important in defining the key metrics of success for a naming or renaming initiative. On the other end of the creative spectrum from descriptive brand names are evocative names. There are thousands of great names out there but almost all of them are already trademarked. Yup. To keep things straight for those who rely on brand recognition for their next snack or purchase, check out the below infographic from Just The Flight. California Tan? I have owned just about every brand at some point. Google, Microsoft and Sony are all pretty silly names taken out of context, but that obviously didn’t stop these companies from building remarkably successful brands around them. As an agency, naming is one of the toughest things we do. In fact, shared brand names are more common than you might think. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Being in the wine industry for about 125 years, this wine brand is considered as one of the largest wine production in China.. This tradition stretches back to the earliest brands as well. While they’re a breeze to trademark, invented names can require significant time and marketing spend to build a meaningful narrative around them. These days, founder-based names are less common, but brands like Ben & Jerry’s, Martha Stewart, and Ralph Lauren have certainly made them work. Sometimes it's due to franchising, sometimes because the meaning of the word is different elsewhere. They assume various brand values, associations, image, positioning, etc just after encountering the name of the brand. Ultimately, your goal is to find a name that is: Easier said than done, trust us. For example, in Ireland and the U.K., Lay's are called "Walkers." With a powerful verbal and visual identity extended into a memorable brand experience, a competent branding agency can build a world-class brand around (almost) any name you choose. The right name must capture the imagination and connect with the people you want to reach. Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. Marketing automation software. It can sometimes be challenging to get corporate buy-in on an abstract name that requires unpacking, though. A startup these days would be hard pressed to come up with a great reason to name their company with an acronym, though. The most important expectation to keep in mind is simply this: the perfect brand name doesn’t exist (or if it does, it’s already been trademarked). Hence choosing a good brand name is vital. Geographical names imbue a brand with all the cultural and historical associations of its namesake—for better or worse. The oldest wine brand, Changyu is a Chinese wine brand. Because they leave some room for interpretation, evocative names enable you to tell a powerful brand story, creating a brand that’s bigger than just the products or services you offer. The three categories are like archetypes. Changyu is established in the year 1892 in Yantai city. Statistics have shown that approximately 77% of consumers make a purchase based on brand names. The reality is there are challenges and limitations that are inherent to any naming type. Individual Brand Name: This strategy does not identify a brand with a particular company. There’s no shortage of reasons to rename your company. Depending on the location, brand names and their design/packaging can be wildly different to account for local sensibilities and tastes. The brand is now associated with different professional cyclists. Fashion Company Names. Lexical names are often clever—sometimes, arguably, too clever—and get their impact from pairing or modifying existing words for linguistic effect. Ritchey https://us.ritcheylogic.com Intentionally misspelling a word so you can leverage its original meaning while skirting trademark concerns, is a subtler approach to lexical names that has been used to great effect by notable brands like Flickr and Tumblr. All Brands at a glance from A-Z » Acer. Get our latest posts delivered straight to your inbox. Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. They often rely on a clever tagline to do the work of storytelling or conveying personality. Item is order-able, in-stock & deliverable to your location and price includes all shipping/taxes/fees. Here are 13 more common foods that are called something totally different in England. Companies in America often go by different names abroad. Written by Jami Oetting Put a city or a state name in front of a product or service and you’re almost certain to find an existing entity. Similarly, they all included at least one "exotic" letter like Z, X or K. Lexical brand names rely on wordplay for their memorability. Founded in 1983. Many invented names are built from Latin, Greek, or other foreign root words and modified to best embody the brand’s personality. The good news is that names in and of themselves are never the be-all end-all of a strong brand. I've developed this hypothesis after working on brands for over 25 years. The brand positioning can get confusing and worse still, the brand’s reputation in the existing and new categories can get damaged. A long history does not mean this type of brand name is effective, though. See all integrations. alcatel. Different types of brands work for different marketing approaches that your business might take. See the final section of this article for more on that. Everything you need to know about rebranding your business - and avoiding costly mistakes. Allview. UK based brand that makes kids bikes, hybrid bikes, commuter bikes and ebikes. Because of this, they tend to be unremarkable. Brand names like Tumblr and Flickr seem misspelled to be more distinctive and edgy, but a majority of the time, they’re missing a vowel because they needed to secure the URL (even if they won’t always admit it). You’ve likely seen each of the types of brand names before—from Apple to IBM, Google to Calvin Klein—but you may not have known which was which. Miami Subs? name that you use to identify the family of products or services that you offer or a single line of products or services that you offer Already exists. “People use brands to categorize their choices” . With shoes for nurses, shoes for teachers, casual shoes and comfortable shoes for work, Easy Spirit means comfort – easyspirit.com For example, Jones Apparel Group: is a leader in the apparel and footwear industries. Just keep in mind that in branding, as in everyday life, there’s nothing worse than a pun that makes your eyes roll out of their sockets. The dried leaves and flowers harvested from cannabis have many uses. You’ll most often find geographical names tied to companies that once catered to a geographically limited audience but have since made it big. Evocative brand names are often creative and unique, and can make for powerful differentiators. If you're looking for a Burger King in Australia for example, you're out of luck. Each type of brand name has its own pros and cons, and some will always be more effective than others. The best part about brand names is that if you can’t find the perfect word, you can always make one up. Free and premium plans, Customer service software. Free and premium plans, Sales CRM software. Evocative names use suggestion and metaphor to bring to mind the experience or positioning of a brand. Drugs.com provides accurate and independent information on more than 24,000 prescription drugs, over-the-counter medicines and natural products. Acronyms have been used for brand names since branding first crawled out of the primordial soup. Easy Spirit has been making comfortable shoes and comfort sneakers for women for 35 years. And if you wanted to bring home a bucket of KFC chicken, you'd have to find the nearest PFK. Modern audiences have been exposed to decades of schlocky advertising techniques and don’t often identify with clever wordplay. 1. In such cases, the company realises that its name is more suitable to be recognised as the identity of all its products and services. For starters, a name can only realistically embody one facet of a brand. This can be a value proposition, an element of your brand compass, your competitive advantage, brand promise, one of your core values, or some other component of your positioning or core messaging. Do you know what wholesale clothing means? The true meaning behind 35 top brand names. Fashion Brand Names. Depending on the location, brand names and their design/packaging can be wildly different  to account for local sensibilities and tastes. The right name has the potential to become a self-propelling publicity campaign, motivating word of mouth, reputation, recommendations, and press coverage. And while the types of brand names are limited, the list of possible brand names is endless. Been done. The company uses different names for its offerings in different product categories. That said, lexical brand names aren’t all bad. When you think of just how many words are in the English language and how few of them are actually suitable as brand names, that figure becomes even more daunting. To keep things straight for those who rely on brand recognition for their next snack or purchase, check out the below infographic from Just The Flight. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '40ba8b49-177a-4bc6-ad30-ea71c7f8ee50', {}); hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c329931b-1a5c-48fb-b74a-09c092f786d6', {}); Originally published Apr 28, 2016 7:00:00 AM, updated August 29 2017, 28 Brands That Go By Different Names in Different Countries [Infographic], Blink and You'll Miss Them: How to Use Micro-Moments to Catch the Attention of Consumers, The Science Behind How Brands Seduce Our Subconscious. Premium plans, Connect your favorite apps to HubSpot. 20 devices. Finally, the full potential of any brand name is difficult, if not impossible, to envision out of context. As a rule, acronyms are hard for audiences to remember and even harder for attorneys to trademark. New York Life, Nantucket Nectars, Arizona Tile—sometimes brands are inextricably tied to the regions that birthed them. Other important criteria both inform and restrict the search for name. The clean lines and spare shapes of the brand's designs extend to women's and men's sportswear, jeans, shoes, underwear, fragrance, accessories, and products for the home. It’s also likely to have been done already. Considering the broad impact of this step makes business names and organization names paramount. In other words, there is a single, recognizable brand name that aligns all of the individual products under the organization's brand position. Naming or renaming a company, after all, is more challenging than many people realize. In this way, an evocative name can be the cornerstone of a brand’s positioning, where other types of brand names cannot. I do not know why Hewlett-Packard is at the top because that has never been on my recommend list. But whether you or your branding partner takes it on, naming is a worthwhile—and often unavoidable—endeavor. Invented brand names offer the most creative latitude for a brand, but that doesn’t mean they’re easy to conjure. Everything you need to know about rebranding your business-and avoiding costly mistakes. In Australia, they're called "Smith's." The risk with these types of names is that they can come off as shamelessly salesy. All mobile phone brands. Item is Listed by an authorized dealer (not manufacturer, distributor or 3rd party marketplace) with the same brand/manufacturer, item # or model #. The price does not violate any Minimum Advertised Pricing (MAP) requirement. Whatever type of brand name you decide to pursue, it’s important to define expectations at the outset of your naming project. The Official Brand Site for Easy Spirit Shoes and Sneakers. Chinese manufacturer Hisense has been steadily making moves in the TV market over the years, licensing Sharp’s brand name (and buying its North American factory outright in … Cannabis has many different names, including more than 1,200 slang terms, and more than 2,300 names for individual strains. Basically, there are a few general types of brands that your business could fall into: Product brands: Products (commodities) become branded products when you win awareness in the marketplace that your product has compelling characteristics that make it different and better […] Ask for Galaxy if you 're looking for a Burger King in Australia, they 're called Smith. The wine industry for about 125 years, this means that store name will. Wine brand is considered as one of the word is different elsewhere hamstring your brand after its home region has. Started them while the types of brands work for different marketing approaches that your business - and avoiding costly.! 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